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Jul 01, 2026

5 Concrete Reasons to Buy the Jaguars as Legit Super Bowl Contenders

5 Concrete Reasons to Buy the Jaguars as Legit Super Bowl Contenders

The Jacksonville Jaguars has a special team in 2025, and there is reason to believe they should be even better in 2026.John Shipley|
Jacksonville Jaguars head coach Liam Coen speaks during a press conference at the Miller Electric Center, Monday, April 20, 2026 in Jacksonville, Fla.
Jacksonville Jaguars head coach Liam Coen speaks during a press conference at the Miller Electric Center, Monday, April 20, 2026 in Jacksonville, Fla. | USA TODAY Network via Reuters Connect

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Jacksonville Jaguars

JACKSONVILLE, Fla. -- The Jacksonville Jaguars have had Super Bowl expectations before. Even in the last decade, the Jaguars have had the highest of hopes that, for a rare time, felt legitimate.

One year after a heartbreaking loss to the New Enland Patriots in the AFC Championship Game, the 2018 Jaguars ran back the same cast with Super Bowl aspirations but finished 5-11 and in last place in the AFC South.

doug marron
Jan 7, 2018; Jacksonville, FL, USA; Jacksonville Jaguars head coach Doug Marrone during the second half of the AFC Wild Card playoff football game against the Buffalo Bills at Everbank Field. Jacksonville Jaguars defeated the Buffalo Bills 10-3. Mandatory Credit: Kim Klement-USA TODAY Sports | IMAGN IMAGES via Reuters Connect

In 2023, the Jaguars added Calvin Ridley to a team that got red hot and saw Trevor Lawrence break out the year before. Despite an 8-3 start that had people thinking maybe, just maybe ... the Jaguars finished 9-8 and missed the playoffs entirely.

So, what makes the 2026 Jaguars any different? What can seperate this Jaguars team from the one-year wonders and failures of 2017-2018 and 2022-2023? We break it down below.

Liam Coen

liam coe
Jacksonville Jaguars head coach Liam Coen laughs with coaches before the Jaguars held their final Organized Team Activity on Monday, June 15, 2026 at the Miller Electric Center in Jacksonville, Fla. [Doug Engle/Florida Times-Union] | USA TODAY Network via Reuters Connect

Liam Coen has been the head coach of the Jaguars for just 17 regular-season games, and so far he has won games at a faster clip than any other head coach in franchise history. For context, his 13 wins are just 11 away from passing Gus Bradley (14), Doug Pederson (22), and Doug Marrone (23). An 11-6 season would make Coen the third-most successful head coach to ever lead the franchise, trailing just Tom Coughlin and Jack Del Rio.

Coen, of course, is cognizant of the past failures of teams who made noise one season and fell off the next. Coen has to prove more after just one season, but he has now proven in back-to-back seasons to be a true difference-maker as a play-caller. The Jaguars scored a franchise-record 27.9 points per game last year, scored 5-plus points 13 times, and set the franchise overall scoring and touchdown records.

Look to Tampa Bay for further proof of the Coen impact. Without Coen at the helm of the Buccaneers offense in 2025, they took a clear step back both on the ground and in the air, and it has become obvious that he was the main ingredient to their offensive success in 2024. Aside from his prowess as a play-caller, though, he also showed last season that he is a tone-setter in terms of the Jaguars' culture. Coen is the missing ingredient the Jaguars have been missing for decades.

They Have the Weapons

parker washingto
Jacksonville Jaguars wide receiver Parker Washington (11) tip toes the line as he is forced out of bounds by Buffalo Bills defensive end Joey Bosa (97) during the fourth quarter of an NFL football AFC Wild Card playoff matchup, Sunday, Jan. 11, 2026, in Jacksonville, Fla. The Bills defeated the Jaguars 27-24. [Corey Perrine/Florida Times-Union] | USA TODAY Network via Reuters Connect

It is hard to imagine the last time the Jaguars had a supporting cast like this outside of their true glory days with Fred Taylor, Keenan McCardell, and Jimmy Smith. Brian Thomas Jr. and Jakobi Meyers have been 1,000-yard receivers, Parker Washington is a true breakout star, Travis Hunter was the No. 2 pick and one of the best receiver talents in the nation just a year ago, and Brenton Strange is now a big-money tight end.

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