katero
Jun 30, 2026

Why is Brazil's Vinicius yet to win over those back in South America?

It is testament to the complicated, tortured relationship between Brazil and their football-obsessed public that the team’s shining light at this World Cup — on whom their hopes now so squarely rest — is not loved the way he might be back at home.

Things have always been complicated between Vinicius Jr and his nation. He was the prodigy who left Flamengo for Real Madrid at the age of 16, having played only 17 minutes of senior football, and conversations with Brazilians at this World Cup attest to how many have still not forgiven him. 

‘They all want to play for Real Madrid or Barcelona,’ says one woman. ‘They get there and forget who they are, where they came from.’

Less widely appreciated is the baggage that can come with having been at Flamengo — the Brazilian club with most fans, most money, most media attention, and reviled by the rest because of it.

Many across Brazil seemed to be waiting for Vinicius to fail when he left. There was social media abuse, some of it racist, in response to his posts. 

People called him Neguebinha, ‘little Negueba’ — a reference to the striker who showed huge promise in his early career at Flamengo but never managed to fulfil his potential. Media analysts declared that Vinicius would never appear for Real Madrid or that Rodrygo, who had just left Santos for Real, was better.

Vinicius Jr is Brazil's talisman at this summer's World Cup - but he hasn't got the undivided support of those back home in South America

Vinicius Jr is Brazil's talisman at this summer's World Cup - but he hasn't got the undivided support of those back home in South America

For many Brazilians, Neymar Jr is still their country's star player, even if he is likely to be on the periphery of Carlo Ancelotti's squad

For many Brazilians, Neymar Jr is still their country's star player, even if he is likely to be on the periphery of Carlo Ancelotti's squad

Brazil face Japan in the Round of 32 on Tuesday evening in Houston, and will likely be looking to Vinicius for inspiration

Brazil face Japan in the Round of 32 on Tuesday evening in Houston, and will likely be looking to Vinicius for inspiration

It goes without saying that he’s proved many wrong. Yet still that ambiguity remains, some of it still descending into hate. And as always in contemporary Brazil, the vast, all-consuming presence of Neymar is part of the equation.

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