The Healthspan Revolution: How Science-Backed Branding is Transforming the Longevity Market
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By LA Times Studios Staff Contact June 30, 2026 1:59 PM PT - Click here to listen to this article
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As the wellness industry shifts its focus from merely extending lifespan to optimizing the quality of those years, a major consumer revolution is taking root. At a recent panel discussion, industry leaders mapped out the future of aging, highlighting how cutting-edge cellular science is moving out of specialized biotech labs and straight into the mainstream consumer market.
Anna Magzanyan, President of LA Times Studios and Nant Games, opened the session by highlighting a fundamental shift in modern wellness tracking. For decades, the industry was obsessed with basic lifespan, but today’s market demands a more vibrant, holistic approach to aging.
“Today I feel like the consumer is flipping the script a little bit,” Magzanyan observed. “They want a healthy life. They want to have the ability to live better, have more energy, mental clarity, vitality throughout the years. Longevity isn’t a futuristic concept, but it’s like the next major, I would say, consumer revolution.”At the center of this movement is NAD+, a critical cellular molecule rapidly gaining mainstream traction. However, in an increasingly crowded and noisy wellness marketplace filled with quick-fix social media trends, cutting through the hype requires strict adherence to scientific truth.
Understanding NAD+ and Cellular Health
To unpack the underlying science of aging, Magzanyan welcomed Mona Rosene, Global Director of Medical and Science Affairs at Niagara Bioscience. Rosene explained that the corporate buzzword of longevity needs to be reframed around “healthspan”—adding quality to years rather than simply extending a baseline timeline.
Rosene delivered an essential primer on NAD (nicotinamide adenine dinucleotide), a crucial molecule found in every cell of the human body that serves two primary functions: ATP energy production and DNA repair. However, our natural supply steeply declines over time.
“NAD will fall, and it falls roughly 65% between 30 and 70,” Rosene warned. When levels drop due to a combination of natural aging and metabolic stressors—such as alcohol consumption, sun exposure, poor diet, overtraining, or travel-induced dehydration—cells can no longer function optimally. To combat this decline, Rosene’s company utilizes Naogaon, an NAD precursor and form of vitamin B3 that serves as a natural building block to natively restore cellular energy.
Cutting Through the Noise with Unbiased Science
With countless longevity brands surfacing on platforms like TikTok, building long-term consumer trust is a major hurdle. Rosene revealed that Niagara Bioscience differentiates itself and outperforms larger supplement players by prioritizing peer-reviewed data over shallow marketing.
- Scientific Transparency: The company backs its ingredients with an external research program spanning over 200 studies, including 45 human trials and over 60 patents.
- Unbiased Publication: “We lead with science,” Rosene stated. “We make sure that it’s unbiased. It’s published regardless of the outcome. So you’ll always see both sides of the story. And by doing that, that builds credibility.”
- Managing Inflammation: Rosene highlighted seven distinct studies proving their product decreases inflammatory markers, helping manage chronic baseline issues before they cause tissue damage.
The Next Frontier: Injections and Skincare
Looking ahead, Niagara Bioscience is actively expanding its portfolio to address how internal aging manifests externally. The company recently launched Nitrogen Plus, a pharma-grade option designed for IVs and injections, alongside Naija Nano Cloud, a specialized skin brand utilizing protected, water-soluble pillows to target fine lines, hydration, and skin texture.
When asked who the ideal audience is for NAD+ supplementation, Rosene suggested starting around age 30, depending heavily on an individual’s lifestyle stressors and activity levels. For those wondering if they have waited too long to begin protecting their cellular health, Rosene offered a reassuring takeaway: “No, better late than never.”
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LeBron James’ incredibly sneaky tactic to protect Bronny’s future before blockbuster Lakers decision
What LeBron James leaving Lakers means for Bronny James- US News
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Skip to main content NBALeBron James’ incredibly sneaky tactic to protect Bronny’s future before blockbuster Lakers decision
By Ryan Anderson Published June 30, 2026, 6:35 p.m. ETSee more of our coverage in your search results.
Add The California Post on GoogleLeBron James made it clear he wanted to play in the NBA with his son. The Lakers made that happen by drafting Bronny James. Now that LeBron is leaving Los Angeles, Bronny’s future with the Lakers is suddenly much less clear.
With LeBron informing the Lakers that he will play elsewhere during the 2026-27 season, attention quickly shifted to what the decision means for his son. Bronny is entering his third NBA season and remains under contract with Los Angeles after the remainder of his salary for next season became fully guaranteed.
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That detail matters.
Bronny is set to make more than $2.2 million next season on the four-year deal he signed after the Lakers selected him with the No. 55 pick in the 2024 NBA Draft. While his future has always been viewed through the lens of playing alongside his father, the Lakers are not required to move him just because LeBron is leaving.
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In fact, keeping him may be the simpler option.
Bronny has made gradual progress since entering the league. After spending much of his rookie season developing with the South Bay Lakers, he appeared in 42 games during the 2025-26 season and earned limited playoff minutes against the Rockets and Thunder. His numbers remain modest, but his 3-point shooting improved, and he has shown signs of becoming a useful defensive guard off the bench.
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For a Lakers team now moving forward around Luka Dončić and Austin Reaves, cheap backcourt depth still offers plenty of value. Bronny is not expensive, is still only 21 and has a team option for the 2027-28 season.
The more complicated scenario would involve Bronny joining LeBron’s next team.
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Golden State has been heavily linked to LeBron, especially after Draymond Green declined his player option to help create flexibility. If the Warriors also make a push for Anthony Davis, they would likely need inexpensive contracts around a top-heavy roster built around Stephen Curry, LeBron, Davis and Green. In that case, Bronny’s low salary could make theoretical sense.
But the Lakers would have to cooperate in a trade. And they are no longer in the business of keeping James content.
For now, the most likely outcome is that Bronny stays in Los Angeles and continues trying to carve out his own NBA role.
LeBron’s Lakers chapter is over. Bronny’s may not be.
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Three players the Rangers could target in NHL free agency
By Michael Blinn Published June 30, 2026, 6:31 p.m. ET
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Teddy Blueger, Center
In need of a fourth-line center following Sam Carrick’s departure via trade last season, the Rangers could turn to a reliable two-way skater in Blueger. He would boost the penalty kill and the team’s faceoff percentage.
Mats Zuccarello, Right Wing
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Woman secretly livestreamed more than 700 hours of her ex-husband using his Ring cameras
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Inset: Rayna Bell in court. Background: Ring camera footage showing Rayna Bell's ex-husband being spied on in his California home (KNSD/YouTube).
A California woman has admitted to using her ex-husband's Ring cameras to spy on him, with court documents saying she livestreamed more than 700 hours of the man and his family from inside his home.
Rayna Bell pleaded guilty last week to a misdemeanor charge of eavesdropping using an electronic device, according to court records. She was ordered to pay restitution as part of the plea deal and must serve one day in custody, with credit for time served and one year of probation.
Sign up for the Law&Crime Daily Newsletter for more breaking news and updatesA request for a "domestic violence restraining order" filed by the ex-husband, obtained by local NBC affiliate KNSD, accused Bell of "unlawfully accessing" her ex's private Ring camera system last year and linking his account to half a dozen Amazon Alexa devices that were registered to her.
"[Bell] viewed video footage for approximately 44,640 minutes — an average of 12 hours per day — over the span of two months," the request said. "These devices include cameras inside and outside my home, including our children's rooms. Her unauthorized access violated both my privacy and the safety of my household."
The ex-husband and his family told KNSD they first noticed something was wrong after hearing a voice coming from one of the cameras.
"It was his ex-wife's voice," recounted the man's fiancee, Acacia Young. "We tried so hard to try to restore the peace, the security, the privacy. Once you are robbed of that, it's almost impossible to try to restore that in your home."
According to the restraining order request, the footage that Bell "live viewed" and recorded included "deeply personal and private moments, such as my fiancee breastfeeding our newborn, nudity and partially undressed footage of our children … in vulnerable settings."
The recordings were "deeply invasive" and deemed as possible child exploitation by the ex-husband, according to KNSD.
"[Bell] also accessed and recorded confidential household conversations, including private discussions between my fiancée and me regarding our finances, credit card numbers, banking details, Social Security information, medical records, medical health history, and other protected health and identity-related data," the request charged. "Her conduct constitutes a serious invasion of privacy and potential identity theft."
Bell did not respond to KNSD's requests for comment. Her ex-husband plans to take legal action against her in civil court.
"You're always going to feel like they can do it again," Young said. "Or if they had the opportunity, they would do it again."
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