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Jun 25, 2026

Taiwan Brings a Whole Lot of Music – And a Magical Food Truck – to Annecy: ‘We Need to Work Harder to Make Our Characters Go Global’

Taiwanese companies eye global success. 

“There are many talented people in Taiwan – the problem is that our market is really small. Over the past few years, and with the support of TAICCA [Taiwan Creative Content Agency], so many projects have become a reality. That’s why ‘YaYa’ could be here,” Chun-chien Lien, director of “YaYa’s Band,” told Variety

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His series, competing in the TV Films section at Annecy, was also presented at a Taiwan Spotlight Showcase at the mega French animation festival on Wednesday. 

“It’s a very special project for us,” he said, recalling being approached by a charity rising funds for orphaned children.

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“They asked us to create a poster for them – we created a whole world.”

In the world of Notevana, “music is part of everyone’s DNA” as a four-year-old YaYa plays music with her friends. The dialogue-free show will officially launch in August. 

“Taiwanese animation is really unique. Take ‘Puringau,’ which references our indigenous culture. But we’re also still growing and many people aren’t aware of us just yet. We want them to know that Taiwan will be a good partner for international co-productions,” said TAICCA’s Gillian Lu.

“Puringau” (aka “Sorceress”) also features indigenous songs in the story of two sisters who grow apart. Mostly because one of them is possessed by a dark spirit. 

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