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Jun 27, 2026

Rebound In Used Luxury Watches Continues


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During the COVID-era flood of free money, from stimulus checks to the Federal Reserve's zero-interest-rate policy, luxury watch prices skyrocketed to the moon. But once that liquidity boom faded and interest rates were pushed sharply higher to rein in the inflation monster fueled by helicopter money, the secondary luxury market slid into a multi-year correction.

Over the last year and a half, however, that downturn appears to have bottomed out (see here and here), with prices continuing to rebound.

The Bloomberg Subdial Watch Index, which tracks prices for the 50 most-traded watches by value on the secondary market, bottomed in January 2025, about 1.5 years ago, and has been tracking higher ever since.

  • Subdial's used Rolex index bottomed around $11,000 in January 2025 and has since rebounded to nearly $12,000.
  • And used Audemars Piguet watch prices.

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