PGA Tour Bets New Tour Championship Will Drive More Buzz, Revenue
David RumseyWed, June 24, 2026 at 4:37 PM UTC·4 min readAs the PGA Tour implements a new two-series scheduling structure in 2028, its new-look Tour Championship is primed to become one of golf’s most lucrative VIP experiences.
The PGA Tour’s new postseason “will introduce match play and a reimagined Tour Championship that will rotate among prestigious venues,” CEO Brian Rolapp said Tuesday, including courses the tour has never visited before.
AdvertisementAdvertisementUsing a variety of formats over the years, the tour’s season finale has been held at East Lake Golf Club in Atlanta since 2004 and, since 2007, has concluded the FedExCup Playoffs. Last year, champion Tommy Fleetwood won $10 million from the stand stroke-play tournament’s $40 million purse.
While no specific future courses were named, many golf fans’ minds immediately went to highly ranked, ultra-private clubs like Pine Valley (New Jersey), Cypress Point (California), and Seminole (Florida), as well as top-tier public resorts like Bandon Dunes (Oregon) that are in remote locations, making it difficult to support highly attended tournaments.
“Our team’s collective brains are really excited about what we can produce in the new Tour Championship format that Brian talked about,” PGA Tour chief commercial officer Dhruv Prasad told Front Office Sports on Wednesday. “Not just because of the drama that match play will create, but also this opportunity to get onto courses that fans may not have seen on the PGA Tour in the past.”
Details of the match play format are still being discussed, and Rolapp said he hopes to unveil more information in August.
AdvertisementAdvertisementA New Tour Championship Era
Cypress Point was one of the courses the AT&T Pebble Beach Pro-Am was played on from 1947 through 1990, but it hasn’t hosted professional golf since. Pine Valley, Seminole, and Bandon Dunes have never hosted major tour golf.
But all four—and others on some Tour Championship wishlists, like Chicago Golf Club—are in the rotation for the Walker Cup, a biennial Ryder Cup-style, match play competition for amateur golfers from the U.S. and Great Britain and Ireland.
Organized by the USGA and R&A, the Walker Cup has a much smaller footprint at courses, typically with no grandstands or ropes, and fans walking in the fairways, at times just yards away from the competitors. Instead of 30,000 to 40,000 fans per day like at major championships, the Walker Cup typically only has a few thousand at most.
AdvertisementAdvertisementCould the Tour Championship use a similar model?
“The experience on-site could end up being quite different than a typical PGA Tour regular-season event,” Prasad said. “I do think for the type of courses that we’re trying to bring in for the Tour Championship, a different on-site format might make more sense.”
There have been conversations “with courses that meet the criteria and the standard” the PGA Tour envisions, Prasad said, declining to name specific sites. “They’ve been very positive so far. I think there’s a lot of enthusiasm.”
A Different Mindset
Landing at venues that once seemed impossible for the modern-day PGA Tour could bring in just as much, if not more, revenue as typical stops, too.
AdvertisementAdvertisement“If we’re at some of these courses that are worthy of hosting this type of event, that’s going to be the first time fans have an opportunity to see the best professional golfers in the world compete on these tremendously prestigious and worthy courses,” Prasad said. “That’s an experience that I’m not sure is available anywhere else in the golf ecosystem.”
How much would fans be willing to pay to walk alongside Scottie Scheffler and Rory McIlroy, dueling for a PGA Tour title at an iconic location? Could the PGA Tour start a ticket lottery like the Masters? How much cash would corporate sponsors fork over to be able to offer that exclusive experience to clients?
“When we’ve talked to partners about what this could be, the level of enthusiasm is off the charts,” Prasad said.
And while some esteemed golf courses won’t allow for high attendance, TV ratings could spike dramatically over the current Tour Championship—last year’s final round averaged 4.49 million viewers on NBC.
“If we do our jobs right, this Tour Championship will generate significantly more media attention, buzz, and ultimately viewership than the current playoff format that we have today,” Prasad said. “So, I think the value of participating in and supporting the Tour Championship in its new look will be even greater than the value that partners are getting today.”
The post PGA Tour Bets New Tour Championship Will Drive More Buzz, Revenue appeared first on Front Office Sports.
Badenoch blasts 'moaning' female Labour MPs over Burnham jobs 'quota'
Kemi Badenoch has told Labour women to earn a job in Andy Burnham's Cabinet instead of demanding they are handed jobs because of their gender.
The Tory leader lashed out today amid reports that female MPs are demanding the de-facto new prime minister introduce a 50:50 gender split 'quota' in his government.
Amid reports that former foreign secretary David Miliband is being lined up to return to the role, possibly with his brother Ed as Chancellor, one female minister also complained that Burnham could not have 'more Milibands than women' in the top posts.
But in a scathing article in the Times today Mrs Badenoch told them to 'stop moaning' and get chosen on merit instead of retreating into 'more of the failed identity politics that is holding back our country'.
'There are many, many reasons why you shouldn't have any Milibands in the cabinet,' she said.
'But complaining that the boys haven't given them the right jobs or that the boys are taking all the jobs, just shows that Labour's women still don't get it.'
The idea of quotas was also attacked by Baroness Jacqui Smith, Labour's Skills Minister.
Asked by Times Radio if Mr Burnham should reserve jobs for women, she said: 'No, I think what Andy Burnham should be doing is building the very best team around him to change this country.'
A letter written by the Women's Parliamentary Labour Party has called on Mr Burnham to ensure a 50:50 split between men and women in government jobs
Amid reports that former foreign secretary David Miliband (above, right, in 2010) is being lined up to return to the role, possibly with his brother Ed as Chancellor, one female minister complained that Burnham could not have 'more Milibands than women' in the top posts
But Mrs Badenoch told them to pipe down and get chosen on merit instead of retreating into 'more of the failed identity politics that is holding back our country'
A letter written by the Women's Parliamentary Labour Party and seen by the BBC has called on Mr Burnham to ensure a 50:50 split between men and women in government jobs after he succeeds Sir Keir Starmer.
'We are asking you to demonstrate this change from day one and address the toxicity and misogyny within our own party and government,' it said.
Labour has never had a female leader, while the Conservatives have had three, and Mrs Badenoch urged the government to follow its meritocratic example.
'If you run a meritocracy, then you do not have to worry about jobs for the boys,' she wrote.
'Every woman who is a Conservative MP, every woman who has ever won the leadership, has had to fight to get where she is.
'By contrast, Labour women are demanding guarantees from Burnham. But the truth is he doesn't have to give any guarantees.
'If none of Labour's women are prepared to get their hands dirty and challenge him for the leadership, their demands are toothless.'
'In fact, it's quite revealing that the women's parliamentary Labour Party has written to Burnham asking him to commit himself to at least 50 per cent female ministers.
'This has nothing to do with meritocracy. It is yet more of the failed identity politics that is holding back our country.'
Venezuela Fury and Noah Price subsidising their life by livestreaming
Venezuela Fury and her husband Noah Price look to be making their own way in the world by raking it in from their lucrative social media accounts.
The influencer daughter of Tyson and Paris Fury, 16, has become an internet sensation after tying the knot with her husband Noah, 19, earlier this year.
Since getting married and moving in together the couple have been earning thousands of pounds a month, livestreaming their life as newlyweds in their static caravan in the East Riding of Yorkshire.
And fans can't get enough of their regular life updates on TikTok and Kick, which have proved to be very profitable for the pair.
They look to be supporting themselves after Noah denied that he was given £5million by Venezuela's family as a wedding gift.
Despite his wife's huge family wealth, an estimated combined £160 million, Noah recently told his Kick followers that he 'pays for everything' for the couple.
Making light of the claims about Venezuela's millionaire financial status, Noah said: 'I actually pay for everything unfortunately. You'd expect the millionaire to pay for it wouldn't you.'
Venezuela Fury and Noah Price are earning thousands livestreaming their caravan life - after her new groom insisted he pays all the bills and denied he had £5m handout from her dad
The influencer daughter of Tyson and Paris Fury , 16, has become an internet sensation after tying the knot with her husband Noah, 19, earlier this year
Venezuela then asked their fans: 'Do you think I am a millionaire?'
Noah joked: 'She isn't a secret millionaire guys', before she broke into song and sang: 'But I live like a millionaire!'
But it seems according to estimated calculations from their social media work, Noah and Venezuela can more than afford to support themselves.
Noah has been livestreaming on platforms such as Kick and TikTok, where viewers can send paid gifts or donations.
He was previously encouraging viewers to send gifts on his honeymoon during livestreams, suggesting this is one revenue stream.
Both Noah and Venezuela have built substantial followings on Instagram and TikTok. They can potentially earn money through sponsored posts, brand collaborations, affiliate links and creator payouts.
Kick allows its creators to take home 95 per cent of the £4.99 subscription cost that fans pay.
Streamers keep 100 per cent of direct tips and donations, minus minor standard payment processing fees.
It is unclear how many subscribers Noah currently has because this information is hidden, but he does have 7,200 followers which is publicly viewable.
An industry insider has suggested Noah is making around £400 per video on TikTok, while Venezuela is likely to make £2,000 due to her following count of 1.3 million.
An industry insider has suggested Noah is making around £400 per video on TikTok, while Venezuela is likely to make £2,000 due to her following count of 1.3 million
In one video on their honeymoon, Noah asked his followers if they'd give them some more gifts now that they were married.
In a TikTok live viewed by 20,000 he said: 'Keep liking our videos people, keep sending gifts.'
After saying thank you to several of his followers he joked they should stick around on the livestream and 'watch Venezuela punch me in the mouth'.
The other half of the honeymooning couple said: 'I am, honestly!'
Noah previously confirmed that the pair don't share their finances after they were asked whether they have a shared bank account.
'She earns her money, I earn mine,' said Noah, as Venezuela joked: 'Yeah, what you gonna do about it.'
Noah went on to debunk the rumour that Tyson gave him £5million when he tied the knot with his daughter as he insisted: 'No Tyson did not give me £5million'.
Meanwhile Venezuela is being eyed up by executives for a fly on the wall TV series.
Noah went on to debunk the rumour that Tyson gave him £5million when he tied the knot with his daughter as he insisted: 'No Tyson did not give me £5million'
Boasting 1.3 million TikTok followers, Venezuela is already entertaining fans with her honest musings and candid moments, from cooking to kitting out her and Noah's static caravan home.
And following the success of the Netflix series At Home With The Furys, it is no wonder bosses are wanting to draw on the Fury popularity.
A TV insider said: 'The couple are not A-list celebrities but everyone has become obsessed with their love story.
'People are genuinely intrigued by them. Whether it’s the fact they have married so young, Venezuela’s famous family or their gypsy lifestyle, they have the ‘X factor'.
'Several TV executives think a proper fly-on-the-wall series following their lives as newlyweds in the gypsy community would be fascinating,' they told The Sun.
It is thought Netflix would be likely to produce the series due to their already established relationship with the Furys.
Venezuela's representatives told The Daily Mail: 'We have many offers on the table regarding Venezuela which we are discussing.'
