How Gen Z and Millennials Use Social Media and What They Want to See Next: Cheddar Survey
Young adults are using social media to get their news on topics most important to them, including social justice and education, according to a new survey by Cheddar News. Cheddar asked Gen Z and Millennial-aged Facebook and Instagram users about several topics including how they use social media, buying cryptocurrency, and the future job market.
The social media survey was conducted from June 9 to June 25, 2021. Questions were asked of 537 users aged 18-44 sourced from Cheddar News' Facebook and Instagram pages.
The online users overwhelmingly (72 percent) responded that they use the internet to gather news. Of those polled, more than half said that they were interested in issues related to social justice, the highest percentage. The next most important issues to this cohort included education, the economy, and healthcare reform, respectively. Climate change ranked fifth.
Despite the widespread interest in these issues, just 14 percent of respondents believe that their concerns are being well-heard by the Biden administration. Forty-three percent think there needs to be more interaction between lawmakers and young people in the country. And three in 10 would like to see more young people elected to office.
In the survey, taken before the latest federal eviction moratorium was issued on August 3, of those concerned about the economy, 65 percent said the government should extend the moratorium to protect renters during the COVID-19 pandemic. Last week the Supreme Court rejected the latest extension.
Eighty-three percent of that same group of respondents believe the government should provide more assistance to those severely affected by the pandemic, especially as infection, hospitalization, and death rates are continuing to climb.
Sixty-nine percent of respondents interested in education said the government should cancel student loan debt in response to the coronavirus. The Biden administration canceled nearly $6 billion in student debt and extended payment and interest forbearance in August after this survey was taken.
While social justice was noted as an issue of concern to the highest number of respondents, just 17 percent report being very involved in a social justice movement. Many more report being somewhat involved (64 percent).
Technology and Government
Technology is an ever-present theme in the lives of young adults and the survey showed this in a myriad of ways. Of those interested in technology, there is an overwhelming consensus (84 percent) that emerging and innovative technologies should be available to the general public. But only 35 percent believe technology is currently being used to its full potential.
The survey also asked the audience about its preferences for communication. More than four in 10 report willingness to engage with a lawmaker or advocacy group; of those, most would prefer to interact on Instagram — the top choice. Facebook ranked second. That aligned with users' preferred social media platforms. Eighty-three percent said they have an active Instagram account (82 percent) followed by Facebook (76 percent), Twitter (49 percent), TikTok (39 percent), and Reddit (26 percent).
So what kinds of governmental content would they be interested in on TikTok specifically? Twenty-one percent of respondents said they would like videos explaining policy, 20 percent would like behind-the-scenes videos of Congress, and 18 percent would like information on the citizenship process.
Business and Money
As a network that covers business, Cheddar News is uniquely interested in the spending and investing habits of various audiences on social media and live linear television. Survey respondents provided fascinating insights into the coveted 18-44 population when it comes to buying, selling, and saving.
Of those interviewed, 79 percent said they do not currently own any cryptocurrency, although, among that group, 10 percent have truly considered buying. Fifteen percent think they might make a purchase of digital currency in the next six months. Nearly half of the total respondents believe the stock market has a better long-term future for investment than cryptocurrency, indicating more of a traditional viewpoint of finances.
Looking more broadly, only 34 percent of those surveyed would support shifting to a cashless society. One in four carry cash on a daily basis and nearly one in five paid cash for something on the day they took the survey, further indicating more of a reliance on cash currency than some trends suggest.
In terms of future trends, a majority of those interviewed (64 percent) feel prepared to take on the jobs of the future. To better prepare the coming generation for a shifting job market, they suggested enhancing education in the field of general life skills (74 percent), financial literacy (68 percent), and science, technology, engineering, and mathematics (STEM) (66 percent).
Share:More In Business Load MoreBadenoch blasts 'moaning' female Labour MPs over Burnham jobs 'quota'
Kemi Badenoch has told Labour women to earn a job in Andy Burnham's Cabinet instead of demanding they are handed jobs because of their gender.
The Tory leader lashed out today amid reports that female MPs are demanding the de-facto new prime minister introduce a 50:50 gender split 'quota' in his government.
Amid reports that former foreign secretary David Miliband is being lined up to return to the role, possibly with his brother Ed as Chancellor, one female minister also complained that Burnham could not have 'more Milibands than women' in the top posts.
But in a scathing article in the Times today Mrs Badenoch told them to 'stop moaning' and get chosen on merit instead of retreating into 'more of the failed identity politics that is holding back our country'.
'There are many, many reasons why you shouldn't have any Milibands in the cabinet,' she said.
'But complaining that the boys haven't given them the right jobs or that the boys are taking all the jobs, just shows that Labour's women still don't get it.'
The idea of quotas was also attacked by Baroness Jacqui Smith, Labour's Skills Minister.
Asked by Times Radio if Mr Burnham should reserve jobs for women, she said: 'No, I think what Andy Burnham should be doing is building the very best team around him to change this country.'
A letter written by the Women's Parliamentary Labour Party has called on Mr Burnham to ensure a 50:50 split between men and women in government jobs
Amid reports that former foreign secretary David Miliband (above, right, in 2010) is being lined up to return to the role, possibly with his brother Ed as Chancellor, one female minister complained that Burnham could not have 'more Milibands than women' in the top posts
But Mrs Badenoch told them to pipe down and get chosen on merit instead of retreating into 'more of the failed identity politics that is holding back our country'
A letter written by the Women's Parliamentary Labour Party and seen by the BBC has called on Mr Burnham to ensure a 50:50 split between men and women in government jobs after he succeeds Sir Keir Starmer.
'We are asking you to demonstrate this change from day one and address the toxicity and misogyny within our own party and government,' it said.
Labour has never had a female leader, while the Conservatives have had three, and Mrs Badenoch urged the government to follow its meritocratic example.
'If you run a meritocracy, then you do not have to worry about jobs for the boys,' she wrote.
'Every woman who is a Conservative MP, every woman who has ever won the leadership, has had to fight to get where she is.
'By contrast, Labour women are demanding guarantees from Burnham. But the truth is he doesn't have to give any guarantees.
'If none of Labour's women are prepared to get their hands dirty and challenge him for the leadership, their demands are toothless.'
'In fact, it's quite revealing that the women's parliamentary Labour Party has written to Burnham asking him to commit himself to at least 50 per cent female ministers.
'This has nothing to do with meritocracy. It is yet more of the failed identity politics that is holding back our country.'
Venezuela Fury and Noah Price subsidising their life by livestreaming
Venezuela Fury and her husband Noah Price look to be making their own way in the world by raking it in from their lucrative social media accounts.
The influencer daughter of Tyson and Paris Fury, 16, has become an internet sensation after tying the knot with her husband Noah, 19, earlier this year.
Since getting married and moving in together the couple have been earning thousands of pounds a month, livestreaming their life as newlyweds in their static caravan in the East Riding of Yorkshire.
And fans can't get enough of their regular life updates on TikTok and Kick, which have proved to be very profitable for the pair.
They look to be supporting themselves after Noah denied that he was given £5million by Venezuela's family as a wedding gift.
Despite his wife's huge family wealth, an estimated combined £160 million, Noah recently told his Kick followers that he 'pays for everything' for the couple.
Making light of the claims about Venezuela's millionaire financial status, Noah said: 'I actually pay for everything unfortunately. You'd expect the millionaire to pay for it wouldn't you.'
Venezuela Fury and Noah Price are earning thousands livestreaming their caravan life - after her new groom insisted he pays all the bills and denied he had £5m handout from her dad
The influencer daughter of Tyson and Paris Fury , 16, has become an internet sensation after tying the knot with her husband Noah, 19, earlier this year
Venezuela then asked their fans: 'Do you think I am a millionaire?'
Noah joked: 'She isn't a secret millionaire guys', before she broke into song and sang: 'But I live like a millionaire!'
But it seems according to estimated calculations from their social media work, Noah and Venezuela can more than afford to support themselves.
Noah has been livestreaming on platforms such as Kick and TikTok, where viewers can send paid gifts or donations.
He was previously encouraging viewers to send gifts on his honeymoon during livestreams, suggesting this is one revenue stream.
Both Noah and Venezuela have built substantial followings on Instagram and TikTok. They can potentially earn money through sponsored posts, brand collaborations, affiliate links and creator payouts.
Kick allows its creators to take home 95 per cent of the £4.99 subscription cost that fans pay.
Streamers keep 100 per cent of direct tips and donations, minus minor standard payment processing fees.
It is unclear how many subscribers Noah currently has because this information is hidden, but he does have 7,200 followers which is publicly viewable.
An industry insider has suggested Noah is making around £400 per video on TikTok, while Venezuela is likely to make £2,000 due to her following count of 1.3 million.
An industry insider has suggested Noah is making around £400 per video on TikTok, while Venezuela is likely to make £2,000 due to her following count of 1.3 million
In one video on their honeymoon, Noah asked his followers if they'd give them some more gifts now that they were married.
In a TikTok live viewed by 20,000 he said: 'Keep liking our videos people, keep sending gifts.'
After saying thank you to several of his followers he joked they should stick around on the livestream and 'watch Venezuela punch me in the mouth'.
The other half of the honeymooning couple said: 'I am, honestly!'
Noah previously confirmed that the pair don't share their finances after they were asked whether they have a shared bank account.
'She earns her money, I earn mine,' said Noah, as Venezuela joked: 'Yeah, what you gonna do about it.'
Noah went on to debunk the rumour that Tyson gave him £5million when he tied the knot with his daughter as he insisted: 'No Tyson did not give me £5million'.
Meanwhile Venezuela is being eyed up by executives for a fly on the wall TV series.
Noah went on to debunk the rumour that Tyson gave him £5million when he tied the knot with his daughter as he insisted: 'No Tyson did not give me £5million'
Boasting 1.3 million TikTok followers, Venezuela is already entertaining fans with her honest musings and candid moments, from cooking to kitting out her and Noah's static caravan home.
And following the success of the Netflix series At Home With The Furys, it is no wonder bosses are wanting to draw on the Fury popularity.
A TV insider said: 'The couple are not A-list celebrities but everyone has become obsessed with their love story.
'People are genuinely intrigued by them. Whether it’s the fact they have married so young, Venezuela’s famous family or their gypsy lifestyle, they have the ‘X factor'.
'Several TV executives think a proper fly-on-the-wall series following their lives as newlyweds in the gypsy community would be fascinating,' they told The Sun.
It is thought Netflix would be likely to produce the series due to their already established relationship with the Furys.
Venezuela's representatives told The Daily Mail: 'We have many offers on the table regarding Venezuela which we are discussing.'
