Exclusive | ‘For lease’ guy Jay Luchs reveals massive overhaul coming for Los Angeles’ Sunset Strip
Exclusive | Jay Luchs reveals big overhaul coming for LA's Sunset Strip
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Skip to main content Metro exclusive‘For lease’ guy Jay Luchs reveals massive overhaul coming for Los Angeles’ Sunset Strip
By Benjamin Brown Published June 28, 2026, 4:34 p.m. ETSee more of our coverage in your search results.
Add The California Post on GoogleSunset Strip is set for a huge revamp as it turns away from its playboy past towards a more refined future, a top Los Angeles realtor has revealed.
Jay Luchs, who has dozens of “for lease” signs up along the iconic street, outlined a list of luxury names heading to the West Hollywood hotspot in the coming months.
He told the California Post that LESET, Barefoot Dreams and Blank Street Coffee will open stores as well as a host of other brands he said he was not at liberty to disclose yet.
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It comes after locals and businesses said the area had become a ghost town with empty shops, plummeting footfall sparked by extortionate rent prices and changing consumer habits.
Some said Sunset Strip had “lost its soul” with crowd favorites such as the Viper Room, Chin Chin, Pink Taco and Le Petit Four disappearing.
But Luchs claimed the street was not dead but undergoing a period of drastic change, with it modernizing more into a Rodeo Drive-style attraction.
Luchs, the executive vice chairman at Newmark, said: “There’s a lot happening here. The Sunset Strip has been famous forever, we see millions of cars driving by right now, it’s not like it’s dead but it changes.”
The Post walked the Strip with him as he pushed back on concerns from workers and locals who claim the area has been dying since COVID.
“You still have the Roxy, you still have the Rainbow, Tower Records became Supreme,” Luchs said, adding the majority of the spaces that are currently empty have a new business set to open.
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“LESET, a major brand coming to this location — two weeks ago it said for lease,” Luchs told The Post. “We just signed Blank Street Coffee, we also have Pura Vida that just opened three weeks ago right next to that.”
“We have a sushi place that we are not allowed to announce but its really popular, people will know it if its announced and that’s going on this block as well,” he added.
Barefoot Dreams, a luxury loungewear and apparel store is taking over a 4,000 square foot store near the Equinox with a coffee shop that will open in the back.
Luchs noted while the Strip is “reinventing” from its rock-and-roll heyday to one defined by more trendy restaurants and retail, echoes of its storied past remain.
Places like Whiskey A Go Go, Chateau Marmont, The Comedy Store, and the Tower Bar are historic venues that helped make it the “sexiest strip in America” and continue to thrive alongside new places.
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“SoHo House is newer, Birds Streets is newer, Prince Street Pizza, Bar Next Door, and they are all on the street and busy,” Luchs said.
While the perception from some store owners and locals is that the Strip is no longer the bustling corridor it once was, Luchs told The Post he’s helped put in at least 12 new businesses on the strip over the past year but it takes time to go through the building process.
“It’ll look different in a couple of months, but by next year it will be in a whole other phase — it just depends on how fast they can build,” Luchs said.
And it couldn’t come at a better time, as West Hollywood Mayor John Heilman acknowledged Wednesday that “Sunset presents challenges” in his State of the City address.
“A number of developments that were approved are not moving forward. A number of vacancies,” he said, according to WEHOnline.
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Data from last year’s State of the City showed the vanishing appeal of opening a shop or nightclub on the Sunset Strip, with vacancy rates at 10.3% for retail and 16.3% for offices.
But like Luchs, the Mayor is optimistic about the future with stores like Kith and Skims bringing in new life and a wave of companies slated to open in the coming months.
“I have a very bright outlook for West Hollywood’s future,” Heilman said.
Luchs noted that the Strip isn’t perfect and it’s sad to see famous places shut their door, the “culture” remains — it might just looks a little different.
“I think Sunset Strip is one of the top places in the whole world,” he added.
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Badenoch blasts 'moaning' female Labour MPs over Burnham jobs 'quota'
Kemi Badenoch has told Labour women to earn a job in Andy Burnham's Cabinet instead of demanding they are handed jobs because of their gender.
The Tory leader lashed out today amid reports that female MPs are demanding the de-facto new prime minister introduce a 50:50 gender split 'quota' in his government.
Amid reports that former foreign secretary David Miliband is being lined up to return to the role, possibly with his brother Ed as Chancellor, one female minister also complained that Burnham could not have 'more Milibands than women' in the top posts.
But in a scathing article in the Times today Mrs Badenoch told them to 'stop moaning' and get chosen on merit instead of retreating into 'more of the failed identity politics that is holding back our country'.
'There are many, many reasons why you shouldn't have any Milibands in the cabinet,' she said.
'But complaining that the boys haven't given them the right jobs or that the boys are taking all the jobs, just shows that Labour's women still don't get it.'
The idea of quotas was also attacked by Baroness Jacqui Smith, Labour's Skills Minister.
Asked by Times Radio if Mr Burnham should reserve jobs for women, she said: 'No, I think what Andy Burnham should be doing is building the very best team around him to change this country.'
A letter written by the Women's Parliamentary Labour Party has called on Mr Burnham to ensure a 50:50 split between men and women in government jobs
Amid reports that former foreign secretary David Miliband (above, right, in 2010) is being lined up to return to the role, possibly with his brother Ed as Chancellor, one female minister complained that Burnham could not have 'more Milibands than women' in the top posts
But Mrs Badenoch told them to pipe down and get chosen on merit instead of retreating into 'more of the failed identity politics that is holding back our country'
A letter written by the Women's Parliamentary Labour Party and seen by the BBC has called on Mr Burnham to ensure a 50:50 split between men and women in government jobs after he succeeds Sir Keir Starmer.
'We are asking you to demonstrate this change from day one and address the toxicity and misogyny within our own party and government,' it said.
Labour has never had a female leader, while the Conservatives have had three, and Mrs Badenoch urged the government to follow its meritocratic example.
'If you run a meritocracy, then you do not have to worry about jobs for the boys,' she wrote.
'Every woman who is a Conservative MP, every woman who has ever won the leadership, has had to fight to get where she is.
'By contrast, Labour women are demanding guarantees from Burnham. But the truth is he doesn't have to give any guarantees.
'If none of Labour's women are prepared to get their hands dirty and challenge him for the leadership, their demands are toothless.'
'In fact, it's quite revealing that the women's parliamentary Labour Party has written to Burnham asking him to commit himself to at least 50 per cent female ministers.
'This has nothing to do with meritocracy. It is yet more of the failed identity politics that is holding back our country.'
