England's influencer WAGs - including style star Tolami Benson
It certainly pays to be a WAG these days, with the wives and girlfriends of footballers becoming as famous and recognised as the players themselves.
Many – including the likes of Victoria Beckham, Coleen Rooney and Abbey Clancy – have set up their own businesses and are earning millions based off their own superstardom.
And it seems entrepreneurial savvy runs in such circles, with the latest generation of women cheering on the England squad set in very career-driven roles and side hustles.
While some have more traditional jobs – including Arsenal player Eberechi Eze's wife, Naima Corbin, who is a nurse, and Mia McClenaghan, Reece James's girlfriend, who is a software engineer – others dabble in a myriad of roles.
It includes Manchester United player Luke Shaw's entrepreneurial partner, who runs her own clothing and accessory brand, and midfielder John Stones' wife, who founded her own beauty studio.
Elsewhere, Arsenal star Bukayo Saka's fiancée Tolami Benson has had crowds in awe at her stadium fashion, but as well as being a style influencer, she is also a PR communications professional.
And while Jude Bellingham has made waves for his impressive goal at last week's World Cup game against Croatia, his romance with influencer Ashlyn Castro has sparked nearly as much curiosity; with the model known for her social media influence, where she has 675,000 followers.
Speaking to the Daily Mail, publicity expert Ana Vilhete said today's WAGs can make a killing on social media alone.
'England's WAGs are making a fortune through fashion and lifestyle brand partnerships, because brands are desperate to place their clothes on them and products on their socials because all eyes will be on them,' she explained.
'The wellness industry is big business now, so you will have noticed WAGs like Lucia Loi promoting products linked to shower routines.
'The wags of yesteryear dominated through exclusivity and mystery. Today's WAGs can generate up to and over £100,000 per post to promote products in ways which feel inclusive.'
Ashlyn Castro
Real Madrid's Jude Bellingham is in a relationship with American influencer and model Ashlyn Castro, 28
Real Madrid's Jude Bellingham with Ashlyn pictured together last week. She is no stranger to the public eye, as she previously dated US basketball colossus Terance Mann and has also been linked to A-listers such as Michael B Jordan
Real Madrid's Jude Bellingham is in a relationship with American influencer and model Ashlyn Castro, 28.
The social media star is no stranger to the public eye as she has previously dated US basketball colossus Terance Mann and has also been linked to A-listers such as Michael B Jordan.
However, her influencing career was in the works long before she was seen cheering Jude on in the stands.
She has more than 675,000 followers on Instagram, and an additional 253,300 on TikTok.
As well as showing off her impressive looks and jet-setting lifestyle, Ashlyn has partnered with brands like Clarins and worked alongside such beauty giants as Pretty Little Thing, Charlotte Tilbury and NARS.
She has even brushed shoulders with A-listers in a music video, starring in DJ Khaled's music video for Popstar in 2021.
Olivia Naylor
Olivia Naylor is a beautician specialising in eyebrows and permanent make-up, and runs her own clinic and beauty academy
Manchester City's John Stones is married to entrepreneur Olivia Naylor, with the pair tying the knot in 2025
Manchester City's John Stones is married to entrepreneur Olivia Naylor, with the pair tying the knot in 2025.
She is a beautician specialising in eyebrows and permanent make-up and runs the Olivia Naylor Clinic and Brow and Blade Academy.
Her Olivia & Zenara Naylor Clinic, which has 37,600 followers on Instagram, boasts impressive results and a combined 16 years of experience in eyebrow specialists.
The clinic also offers anti-wrinkle treatments, lip blush and tiny tattoos.
Olivia has also founded Moosh, a children's clothing brand.
Ellie Alderson
Ellie Alderson boasts an impressive 88,500 followers on Instagram, which also includes a ShopLTK link, meaning she is able to earn affiliate commissions
Ellie Alderson got engaged to Aston Villa's Ollie Watkins on holiday in Italy in 2024 and they tied the knot the following year
Aston Villa's Ollie Watkins got engaged to Ellie Alderson in 2024 while on holiday in Italy, and they married the following year.
Ellie boasts an impressive 88,500 followers on Instagram, which also includes a ShopLTK link, meaning she is able to earn affiliate commissions.
This means that if followers purchase her ensembles via the links, Ellie could earn a commission of anywhere between five to 30 per cent.
Lucia Loi
Lucia Loi has 132,000 Instagram followers, and has included shoutouts to brands including Cosmetic Consult, Alo, Dr Dennis Gross, MooGoo and The Inkey List
Marcus Rashford and Lucia Loi first started dating when they were pupils at Ashton on Mersey school in Greater Manchester at the age of 15
Manchester United's Marcus Rashford and Lucia Loi first started dating when they were pupils at Ashton on Mersey school in Greater Manchester at the age of 15.
She has been seen supporting Marcus at football games over the years, including during the 2018 World Cup in Russia, and has been seen in the stands at the 2022 Fifa World Cup in Qatar.
Lucia, who worked as an account executive for Manchester firm Sugar PR, is thought to have graduated in Advertising and Brand Management with first-class honours.
A LinkedIn page under her name says she attended Manchester University from 2014-2017.
Lucia has 132,000 Instagram followers, and has included shoutouts to brands such as Cosmetic Consult, Alo, Dr Dennis Gross, MooGoo and The Inkey List.
In 2021, the high school sweethearts briefly split, but in January 2022 confirmed they had reunited.
Marcus popped the question at a lavish villa in Hollywood after they shared a meal at celebrity seafood restaurant Catch LA while on a romantic trip in May 2022.
He confirmed the news on Instagram, posting an image of the pair embracing as they stood atop a bed of white roses in front of a heart-shaped archway.
'It was extremely romantic. They celebrated afterwards with a group of close friend – including his United teammate Jesse Lingard,' a source told The Sun.
Another source said: 'All involved are thrilled at the recent news of the engagement,' and spoke of Lucia's influence on the Premier League star, who has received plaudits for his charitable work off the field.
The pair parted ways for a second time in June 2023, as the relationship was said to have run its course. However, last summer they reconciled, with Lucia said to have joined Rashford in Spain while he was on loan to Barcelona FC.
Tolami Benson
Last year, it was announced that Tolami Benson would be represented by United Talent Agency
In November 2025, Bukayo Saka confirmed his engagement to his long-term girlfriend Tolami
In November 2025, Bukayo Saka confirmed his engagement to his long-term girlfriend Tolami Benson.
The Arsenal star asked the love of his life to marry him on a romantic date in a fancy London hotel.
Saka, 24, and Benson, 25, a senior planning executive, are believed to have started dating in 2020, but largely keep their relationship under the radar.
The pair went public with their relationship at the 2022 World Cup in Qatar when they were pictured embracing in the stands in Doha.
Since then, fans have only see them together a few times.
Benson was again cheering Saka on from the stands at Euro 2024 – there was even a kiss after England's 0-0 draw with Slovenia in June 2024.
At England's 1-0 win over Serbia at the tournament, she wore a custom-made leather biker jacket emblazoned with '87' – the same number that Saka wore on his jersey as he broke into the Arsenal senior side in 2018-19.
Across Tolami's social media accounts, while there are plenty of references to Arsenal, including friendships with fellow Premier League WAGS. including Ben White's wife Milly and Leandro Trossard's wife Laura, there's little sign of the footballer.
She is originally from Hatfield, Hertfordshire, and studied public relations and media at Birmingham City University.
She has previously worked on the shop floor at Harrods, but has been in PR for a number of years.
Last year, it was announced that Tolami would be represented by United Talent Agency. In a LinkedIn post, agent Beth Hatchett wrote: 'Tolami and I first met at the Brit awards back in March and I was instantly blown away by her approach to this industry and her goals for the future.
'She is the media professional-turned It-girl who garnered attention from the likes of British Vogue during the 2024 Euros for her fashion-forward approach to sitting pitch-side.
'With a notably private approach to her personal life, and a selective approach to her partnership work, Tolami was the creative genius behind the customised jacket during England's match against Serbia, with her flare for fashion design seen once again in her custom look for the British Fashion Awards with ASOS.'
On her Instagram, there's plenty of glitzy photos of private jets and luxury resorts, and even a shot of the PR exec proving she's a genuine gunner on a rural shooting trip.
Anouska Santos
Anouska Santos runs Treat Studios – an independent accessories and jewellery business – and has also set up Treats Kids, a brand for children's clothing
While Manchester United's Luke Shaw didn't make the England squad for this year's World Championship, his wife, Anouska, is quite the entrepreneur
Treat Studio's loungewear sets cost from around £50 to £110, with its bestselling colourful popsockets retailing for £20
While Manchester United's Luke Shaw didn't make the England squad for this year's World Championship, his wife, Anouska Santos, is quite the entrepreneur.
Anouska runs Treat Studios – an independent accessories and jewellery business – and has also set up Treats Kids, a brand for children's clothing.
Treat Studio's loungewear sets cost from around £50 to £110, with its bestselling colourful popsockets retailing for £20.
Luke and Anouska have been together since at least May 2017 and regularly share holiday photos together.
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The couple live at a luxury £2.8million Cheshire home with their four children, who range in age from four months to six years, and have previously been seen throwing huge birthday parties for their kids at the property.
She frequently posts about both ventures on her Instagram, where she has 84,900 followers.
