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Jun 29, 2026

Bears QB Caleb Williams’ ‘Iceman’ trademark attempt foiled by boot liner

Caleb Williams' 'Iceman' trademark attempt hits snag Email New York Post Read the Latest on Page Six

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Bears QB Caleb Williams’ ‘Iceman’ trademark attempt foiled by boot liner

By Collin Ward Published June 26, 2026, 4:55 p.m. ET

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The ice has melted for the Bears’ star quarterback.

Caleb Williams’ attempt to trademark “Iceman” has been refused, according to USPTO records.

The USPTO sees too much similarity and a “likelihood of confusion”  with a 1988 trademark by LaCrosse Footwear, which holds a trademark for “Iceman” for insulated boots and boot liners.

Chicago Bears quarterback Caleb Williams (18) speaking during Minicamp. 3
Chicago Bears quarterback Caleb Williams (18) speaks during Minicamp. Kamil Krzaczynski-Imagn Images

“These marks are identical in appearance, sound and meaning,” the USPTO wrote in its refusal letter. “… Additionally, because they are identical, these marks are likely to engender the same connotation and overall commercial impression when considered in connection with applicant’s and registrant’s respective goods and/or services.”

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